WordPress is considered as one of the most widely used content management system on the internet. It contains 58% of global market share. It offers friendliness and versatility to its users. SEO is one of the most important factor for any website.
There are some common SEO issues which are found with WordPress:
Duplicate content is still considered a major SEO issue. There is no built-in tool to check duplication in WordPress. Major problem happens when you have articles mentioned in different categories with multiple tags.
If you configure WordPress to display full-length posts, then you’ll have full post under category section and tag section pages.
- One important way of handling this issue is to ensure that show only an extract of your content on categories and tag pages.
- Install SEO plugins such as “All in one seo” or “Yoast” to add nofollow tag to category and tag pages. So, the duplicate content issue will not view on these pages.
Inappropriate structure of link (URL)
Improper link structure issue is around from many years and even exist today. Unfortunately, WordPress possess non-SEO friendly permalink structure. Permalink structures are like://mywebsite.com/?p=123.
It is considered an issue because this type of URL provides no SEO value and it change the way you prepare your WordPress site.
You can fix this problem easily by going to permalink tab under the WordPress setting. There are few options about this you have to select one of the best options for it. It will also enhance WordPress user’s experience by providing them better understanding about webpage and its contents.
Issues related to Sitemap
Sitemaps help search engines to crawl and index your website pagees. WordPress doesn’t contain sitemap by default. You will have to install sitemap plugins in order to enable it for your WordPress.
Search engine will not detect sitemap automatically. For this purpose, you will have to submit your sitemap to Google Webmasters tools and Bing Webmaster tools. This procedure will take some time.
There are many themes available for your website. Different themes are available for different purposes. You have to choose perfect theme for your website according to your niche and contents.
Some WordPress themes take so much time in loading because they are using many useless scripts. A slow website makes a bad impression on visitors.
It also greatly influence your website rank in search engine. Your website should be mobile-friendly for this purpose, your website should be responsive. Google, in April 2015, introduce mobile-friendly websites. These websites greatly influence its ranking in search engines.
Deficiency of proper Meta tags
Unfortunately, WordPress doesn’t allow you to use proper Meta tag on individual page. It plays an important role in increasing your websites Click-through rates.
One of the best solutions to this problem is to install ALL-IN-ONE SEO or WordPress SEO by Yoast. By installing these plugins, your WordPress will be able to show Meta titles and tags on each page.
Utilizing too many plugins
As it is accepted that plugins paly very important role in WordPress. They enhance the functionality of your WordPress. But too much installation of these plugins influences your websites and make them slow. Most importantly outdated plugins make your website slow and unsecure.
Install only needed plugins to avoid disturbance and delete or deactivate useless plugins to make your website fast.
Advantageous aspects of caching plugins
As we know, site speed plays an important role in SEO. Plugins are used to boost up your website performance. W3 Total Catch, WP Super Catch are the best examples of caching plugins. Some users do not use these plugins, but you should use them if you want to make your WordPress more effective.